Landing pages are the revenue gateway for your campaigns: When used strategically, they can accelerate conversions and drive more dollars per click. However, ineffective use of landing pages is one of the most common reasons partners see a plateau - or sometimes even a dip - in their earnings.
Although using the same landing page for all of your campaigns may seem like an easy way to save time, the one-size-fits-all approach usually results in a higher bounce rate. Are your visitors exiting prematurely, without completing a transaction?
On any given day, eBay’s vibrant marketplace has approximately 1 billion items from top brands including Bose, Google, KitchenAid, PUMA, Yeti and more. With our endless selection of top-tier labels and trending products, you have a variety of places you can send your audiences. To help you decide which is best for your business, we’ve put together this helpful, comprehensive guide of top performing eBay destinations that you can begin linking to now.
By matching the right eBay page type to your target audience with tailored campaigns, you can easily drive conversion, increase your commissions and encourage your audience to keep coming back for more. eBay's Top Landing Pages for Partner Conversion Success highlights the different pages that are designed to convert by featuring our vast inventory in various ways that compel online shoppers to purchase.
For example, If you understand what your audience is interested in, you can direct them to:
Search Results Pages that you can configure based on the products you know your shoppers will buy from our spectrum of inventory. For example, these search results show Celine handbags that are New with Tags, Buy It Now and Ship for Free.
If you’re not sure what to promote, the following pages can be helpful for inspiration and optimization:
Download this guide to get the scoop on each of the pages mentioned, and don’t let the idea of creating links for different landing pages hold you back. We suggest you use these two time saving tools to launch more effective campaigns, quicker:
Smart Share: Add it to your Chrome browser and create and share your links on-the-go. You can send them directly to your social media followers, and you don’t even have to be logged into the portal.
Smart Links: Add the code to your site just once and all eBay links you ever paste on your site will be automatically converted for you. Additionally, all item links will be enhanced with mobile ads that show the item image and listing details.
Check it out and let us know what pages work best for you in the comments below. If you have any questions, feel free to contact us at anytime at AskEPN@eBay.com.