Beat Your Competitors with eBay’s New Best Price Guarantee- No Membership Required


Best Price Guarantee covers more than 70 million items from Australian and overseas sellers with 105% of the price difference

Grow your loyal customer base by backing your campaigns with our new Best Price Guarantee (BPG). Under this latest brand promise, we will pay your shoppers 105% of the price difference if they find items for less on another retailer’s website.

Replacing our current price match offering, BPG instills confidence in your shoppers by guaranteeing that they will get the lowest price online when they come to you for eBay’s best inventory.

The best part: No membership is required. BPG ensures that you are promoting the best deal on eBay’s most popular items to your buyers at no extra cost to you or your audience.

It’s simple: If your buyers find an item available for less on a competitor’s website, they can contact customer service within 48 hours of their original purchase on eBay, and we will issue a coupon for 105% of the difference that can be used on  

How does this impact your earnings? It doesn’t! Commissions are based on final value fees, which are calculated on the sale price (and never impacted by how your buyer paid for the item). So whether your buyer uses a coupon for this or future purchases, it won't change how much you earn per transaction.

“We know eBay sellers have the best prices, and we’re willing to put our money where our mouth is,” said Julie Nestor, Chief Marketing Officer at eBay Australia & New Zealand. “If Aussie shoppers do manage to find a cheaper price, we’re not just matching prices – we’re beating them.”

“We know Aussies are smart, savvy shoppers, so we encourage them to let us know if there are better prices out there. Competition only makes us better.

Items qualifying for the Best Price Guarantee are:

  • Eligible Products: We can price beat on any new, fixed price items.

  • From Approved Online Retail Websites: To be eligible, the item should be available from an approved online retail website (view list here).

  • Identical and Available: Both items (listed on eBay and the approved online retail website) should be exactly the same and currently in stock.

“Best Price Guarantee, coupled with free shipping and returns via our new eBay Plus membership program, are all about delivering the value and convenience Aussies love.”

Additionally, as an end of financial year special, eBay is giving consumers 10% off purchases on, and when they spend $50 or more.

If you have any questions about how this new brand promise works to help you increase conversions, let us know! Email us anytime at